PlaySpace

First Use of Tear-off Outdoor Poster Pads

[via Pubzone]

The consumer campaign [for NOW magazine] consists of vertical and horizontal outdoor billboards, street level posters, transit cards, bus backs, wild postings and tear off outdoor poster pads (the first use of this medium in Canada). The campaign creative is inspired by European stencil graffiti artists and integrates a vibrant colour palette with headlines that highlight the diverse content of NOW Magazine. A trade campaign will include direct mail and online media.

Download first_use_of_tearoff_outdoor_poster_pads_in_now_magazine_campaign.pdf

The Globe and Mail Setting Sail

[via Pubzone]

The Globe and Mail, Canada’s national newspaper, is introducing a brand extension in the form of The Globe and Mail Caribbean Odyssey, a 10-day luxury cruise designed specifically to serve the interests of Globe and Mail readers and good life enthusiasts.

The once-in-a-lifetime exclusive tour covers the best of the Caribbean including activities and ports of call selected specifically for The Globe and Mail. Marketing to support sales of the cruise kicked off with the launch of its special microsite at globeandmail.com/caribbeanodyssey, with experiential marketing at exclusive events and locations in Toronto planned for later this month.

Inspired by some of the tenets of The Globe’s new weekday section, Globe Life – food, wine, and the good life - the Globe and Mail Caribbean Odyssey sets sail Jan. 25/08 on board the 220-cabin Seven Seas Navigator, a 6-star luxury liner by Regent Cruise Lines, The World’s Best Large Ship Cruise Line according to Condé Nast Traveler. Hosted by Phillip Crawley, Globe publisher and CEO, and Edward Greenspon, editor-in-chief, the unique cruise features a special custom itinerary with port exclusivity for most destinations, gourmet classes and demonstrations featuring Food Network celebrity chefs, wine tastings hosted by Globe wine expert Beppi Crosariol, and behind the news events with The Globe and Mail columnists and editors.

“This cruise brings The Globe and Mail to life in a 10-day experience - the embodiment of inspiring, stimulating, and life-changing reading,” says Crawley. “We wanted to offer our readers a magnificent, unparalleled voyage, inspired by what Globe Life and The Globe and Mail brand stand for: commitment to original thinking and quality content.”

Into the New: this is CityCenter

From a dream to a city....the project "City Center" is planned to have 2800 condos, deluxe hotel with 4,000 rooms and two boutique-hotels of 400 rooms.

The first phase of the online marketing is what you see here, to generate sales, the second phase will act more as a portal for the project.

http://www.citycenter.com/default.aspx

Agency is Sid Lee - of former MGM Grand and Bora Bora fame :-)

Rice as Art

Who needs a billboard?!

Once a year, farmers in Inakadate, Japan, take some time off from their daily grind to create large-scale works of environmental art. To create the images, the farmers use kodaimai rice, which is purple and yellow-leafed, along with their usual tsugaru-roman (green-leafed) variety. A tradition since 1993, this year’s creation (pictured) is currently in the works and will be visible until September when the rice is harvested. The works of Inakadate’s farmers have inspired others across Japan, with images sprouting from the rice fields of Yonezawa and Nishio as well

http://www.psfk.com/2007/08/rice-as-art.html

50 Online Ways to Market Real Estate

From listing sites like craigslist and Google Base, to social media hubs like Facebook and LinkedIn, to video sharing sites to blogs... in today's interactive world, there's no shortage of ways to get the word out.  This quick list gives some inspiration.

Link: Real Estate Video - Wellcomemat Blog » Blog Archive » Top 50 Online Ways to Market Real Estate.

google docs & spreadsheets

It was time for the NE marketing team to plan their editorial for the monthly real estate newsletters for our Intrawest resorts - sharing ideas, stories and ways to improve response over the next six months.

The geek in me couldn't resist trying a new collaboration system; and so we tried Google Docs - "a free web-based word processor and spreadsheet, which allow you share and collaborate online."

You need a google account to get started - but once you're in, all members can easily type, change pages etc. all in 'real-time'.  it's not private (i.e. secure) but really light and and easy to use.

Overview available here...

The doc we worked on published here

GameStation in the News!

Value-loaded CRM case study

Our very own GameStation recieved praise from 'Selling Power' magazine. 

Go to the 'New Resources' section on Uplay to download the article

Search engine marketing goes mainstream

Daily Real Estate News  |  August 9, 2007
http://www.realtor.org/RMODaily.nsf/pages/News2007080907?OpenDocument

Search-Engine Marketing Is Mainstream
A report from real estate media company Inman.com reveals that search-engine marketing is the most popular online advertising tool for real estate agents.

According to the report, "The State of Real Estate Marketing," most of the 770 real estate professionals surveyed use search-engine marketing as part of their online advertising strategies. In the coming year, 52 percent of those polled expect to use keyword searches and 42 percent will invest in search engine optimization.

Industry newcomers make up a large percentage of those purchasing keywords, with 38 percent working in the real estate field for fewer than five years; 28 percent have been in real estate for more than 15 years.
Source: Search Engine Land (07/25/07)

Life comes at you fast. And sometimes, so does paint.

Attention-getting, irreverant and just plain creative.  Inspiring.

Link: Media Creativity » Blog Archive » Nationwide Insurance Paints The Wall Yellow.

Email marketing is working. Now, about those landing pages…

"Too many marketers forget the simple premise that if someone clicks on an email (or online ad), he or she is looking for more information.  As a result of clicking through, that visitor has to be satisfied."

This article discusses the 'reward' for making the click, the objective and design of the page, the calls to action and its affect on conversion.

Landing pages are being used for current Chilali and upcoming Napa campaigns.  Take a look at how this one-stop page provides key info. and access to registration form - without the need for an additional click.  A Napa version (in development) for use with a Starwood ad leverages the brand awareness/loyalty and speaks to the visitor in a far more personalized way.

Ask Jeff Berge about Chilali, or your local IMS to discuss whether landing pages fit into your current email and online marketing strategy.