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Microsoft Office Groove Demo

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Life Takes Visa campaign..

I wish every day would start with the phrase : "Print web-drivers with targeted coverage." :-)

Print web-drivers with targeted coverage.
Visa's new integrated campaign is built around the AKQA-created LifeTakesVisa.com, where various consumer niches—like sports, entertainment, beauty, fashion and travel—offer their own microsites equipped with articles, tips and various Visa-related special offers tied to an assortment of participating retailers and brands.

The magazine cover-style print ads "speak to consumers right in the heart their interests: magazines," says TBWA/Chiat/Day CD Patrick O’Neill. But since magazines are almost as multifarious as websites, the object is to "connect with consumers in an old but new way, tailoring ads to specific interests and categories," he adds. "So instead of creating a few print ads with a similar 'campaign' look, each ad is very different from the next.

The glue that holds them together is the masthead, inspired by the world of magazines," along with, of course, the "No matter what you want to do in life . . ." line. Not to mention the photography of Austrian team Robert Staudinger and Andreas Franke (who shot all but this Zachary Scott "Paint By Numbers" ad), working with a variety of retouchers that vary in the manner of the ads.

Survey says...viral campaigns

Surprisingly, the younger the person, the less likely they are to forward something. Overall, only 7% of adults have forwarded a marketing message to another adult. A mere 3% of 18-to-24-year-olds have forwarded a message, while 10% of adults ages 45 to 54 have passed a message along. Consider this when planning your campaign.

Think about partnering. There’s a reason that companies are decreasing the number of viral campaigns: They aren’t seeing a return on investment. You may be able to change that by hiring an outside agency that specializes in viral marketing, such as PopularMedia or BoldMouth, or you can send news about something you’re working on with your partner directly to its newsletter readership.

JupiterResearch report highlights best practices for viral marketing

Mobile Marketing

Paris: ville lumière, ville mobile

Un service de partage de vélos lancé cet été à Paris se combine à l'utilisation du téléphone cellulaire pour plus d'efficacité.

Le Vélib' est une initiative de transport écologique et partagé qui permet aux Parisiens et aux touristes d'accéder à plusieurs milliers de vélos en libre-service, grâce à des bornes de location (comme Communauto ici, pour les voitures) installées partout dans la ville.

Cet été, le nombre de locations quotidiennes a fluctué de 50 000 à 70 000, en plus des 53 000 abonnés annuels.

Évidemment, l'intégration d'un service mobile rattaché à Vélib' ne s'est pas fait attendre. En effet, les jeunes et les touristes sont les plus fervents utilisateurs de Vélib', et le téléphone mobile représente aussi un moyen de communication qui fonctionne très bien parmi eux.

Grâce au système de géolocalisation des opérateurs, le service mobile de Vélib' permet, par un site Wap multiopérateurs (l'équivalent d'un site Web pour appareils mobiles), de localiser la borne de location la plus proche ou la plus appropriée à son parcours dans la ville, de connaître le nombre de vélos et de places disponibles, puis de consulter en temps réel son compte.

par Sébastien Foiret, Génération Mobile

Recommended Magazines for Ad placements

Through working with RMS Media Group, the following luxury life-style publications are the latest recommended for Intrawest properties advertising.

Pursuits is Citigroup's custom magazine delivered to the top wealthiest investors in the Private Wealth Management Bank and Smith Barney.

NYSE is a no-nonsense quarterly sent by the exchange to 100,000 'C-level' executives of the member corporations.

Lexus and Mercedes each have circulations over 800,000 of recent luxury automobile purchasers who are very brand-aware. Current advertisers such as The Reserve at Lake Keowee, River Rock and Magellan Cruise Line Residences are excited about the results of their ad campaigns in Lexus.

Check out www.rmsmg.com for more details

Have any publications that you would like to recommend?  Use the comments link belwo to add to this posting...

Quote of the Day

"Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders."

- Philip Kotler

Eh? Come Again?

A bit creepy....  But you have to give Cadbury credit - this is definately an unique campaign.