PlaySpace

A new (yet entirely familiar) way to go house-hunting

Mike Flynn - Marketing & Project Manager for Copper and Winter Park recently came up with the idea to buy a fleet of cruiser bikes for the sales center at Copper.  The bikes are not only a great draw to get folks in the door, but it's also a perfect way for sales specialists to interact and build relationships with their clients while riding to a showing.  The experience also inspires nostalgia and fond memories for the prospect - instantly bolstering their desire to purchase.  Not to mention, it's a fun and energetic way to cover ground and experience a village, as opposed to being driven around or limited by the amount of ground that can be covered on foot.

A recent article in Boulder's Daily Camera newspaper features a local company who has made a business out of showing real estate with bicycles - called Pedal to Properties.  Check out the article.

Download pedal2properties.pdf 

Vacation Innovation

Google Earth meets interactive vacation wizard:

http://www.b-reel.com/dev2/fb_ving/

Airport Marketing

At Playground we strive to gain access to the Business Class traveler.  We often have specific strategies geared toward the travel lounges and airline VIP area's. 

At this Italian airport, a Venice casino actually gives casino vouchers away if your luggage lands on a certain 'number'. 

Adds a bit of excitement to your travel day!

Mobile Billboard

Here is an interesting Buzzzzzzz marketing tactic to generate awareness. 

It's photo journalism, meets Hollywood blockbuster movie poster, and it is turning plenty of heads wherever it parks itself. Enthusiastic onlookers have been snapping up photos of the mobile billboard and posting, uploading and sharing them online with friends. This is a brilliant example of how an audience can further promote the exposure of a great advertising campaign through mobile phones, blogs and sites such as flicker. 

See it works -- I just posted it to this blog!

Drink and Drive = Car Crash

I'm guessing these bottle caps are not twist offs...

 

Coffee Talk

Sparking conversation in the tradition of  coffee houses everywhere, Starbucks has always supported a good, healthy discussion. To get people talking, “The Way I See It” is a collection of thoughts, opinions and expressions provided by notable figures that now appear on our widely shared cups. This morning as I reached for my morning latte, I was greeted with a great quote...a thought...a conversation starter. I wanted to pass it along... "The greatest leader is a servant. Don't be a bass. Be a real leader, a servant leader. A servant leader is a winner. Even when he loses everything, even when he loses his life, a servant leader wins it all." (Pat Williams, SVP Orlando Magic) To read more or even submit your own, click here!

Apple Creates Marketing Buzzzzzzzzzzzzzz

Talk about a sucessfull Launch!  How can our upcoming Selection Events reach this hype magnatude? It has been widely anticipated as the 'second coming', only this is its debut appearance. The Apple iPhone is finally here.

From the company who revolutionized the way we use portable music, comes a phone that will change the way we communicate. The iPhone is an incredibly sleek looking unit which uses a full color screen to cover the majority of its face. This is instantly impressive, as the quality of the screen supports beautiful high resolution images. The iPhone encompasses a plethora of different functions in the one unit. As Steve Jobs stated today at its press launch, 'We've been pushing the state of the art in every facet of this design'.

The iPhone includes a multi-touch screen, miniaturization, OS X in a mobile device, precision enclosures, three advanced sensors, desktop class applications, and the widescreen video iPod. With a battery life that generously pours out 5 hrs of talk back time, video, text editing and browsing as well as 16 hrs of audio playback, the iPhone is up for the challenge. Apple has packed so many new technologies into this unit they have had to file over 200 patents for all the features, in order to protect them.

Possibly one of the most subtle yet most user friendly features is the new navigation device called Multi-touch. Stylus free, the mulit-touch is a breakthrough in touch pad navigation. There is only one downside to the iPhone. It's not out till June.